THE IMPACT OF DIGITAL TRANSFORMATION ON MARKETING STRATEGIES
This study aims to: (1) investigate the impact of digital transformation on marketing strategies, (2) identify key digital marketing tools that enhance customer engagement, and (3) evaluate the effectiveness of digital marketing campaigns. A survey design was employed to gather data from marketing professionals. Using Taro Yamane's formula, a sample size of 379 participants from the retail sector in Lagos was determined, ensuring comprehensive insights. The retail sector was chosen for its extensive use of digital marketing. The reliability coefficient score of the survey was 0.87. Findings indicate that digital transformation significantly enhances marketing strategies by providing more personalized, targeted, and measurable campaigns. Recommendations include investing in advanced digital marketing tools, fostering a data-driven marketing approach, and continuously monitoring and optimizing digital campaigns to enhance customer engagement and ROI.
Abstract: THE IMPACT OF FUND ACCOUNTING FOR INSURANCE AND REINSURANCE COMPANIES
This study aims to: (1) investigate the unique accounting...
ABSTRACT
This study investigated the impact of Laboratory and problem-solving strategies on attitude,retention and academic performance i...
BACKGROUND OF THE STUDY
Because of its contribution to national economic development, competitivenes...
Background to the Study
Academic performance of pupils has been a significant source of contention amon...
EXCERPT FROM THE STUDY
Agricultural science teachers are always interested to finish the syllabus before the external ex...
ABSTRACT
The study investigated the influence of educational broadcasting on academic performance of secondary schoo...
THE ROLE OF BUSINESS ANALYTICS IN SUPPLY CHAIN OPTIMIZATION
This study aims to examine the role o...
BACKGROUND TO THE STUDY
Nigeria, which can be found in West Africa, spans a total of 983,213 square kil...
THE EFFECT OF CULTURAL DIFFERENCES ON PUBLIC ACCOUNTING PRACTICES
The objectives of this research are to: 1) Explore how...
INTRODUCTION AND LITERATURE REVIEW
Phosphorus is usually present in natural water a...